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Purchasing Diamonds Through Online Sellers

March 4th, 2010 |

With all of the potential for scams concerning diamonds, buying diamonds online almost seems unthinkable! However, you actually can purchase diamonds online, without any problems – as long as you are careful.

Think about your primary motive for buying online instead of through a local retailer. For many it is price, for others, convenience. For some, it is because they are trying to find that ideal diamond. Due to low overhead costs, online jewelers and wholesalers are able to offer lower prices. However, you must be careful – sometimes a price that is too low is a sure indication of a scam.

Of course, buying online brings with it the advantage of a huge selection to chose from. When shopping offline, you are limited to the selection in the stores in your general area. Across the internet, the range is unlimited. Trust is a big factor when shopping online so take care and ensure the seller is at least reputable.

Before shopping, learn as much as you can about diamonds – especially cut, color, clarity and carat weights. It is much harder to be scammed if you have some knowledge of these terms. Armed with the knowledge about diamonds, you are ready to shop with confidence.

Take your time. Never buy the first diamond that comes along no matter how good it looks. Look at other diamonds and other sellers first. Take the time to do some comparison checking first. Once you have found the lowest price, start doing your investigation. Although you may have found what you think is the ideal diamond, the time to buy is still a little way off yet.

Inquire about the seller, the source of the diamonds, and the sellers reputation. View and print the seller’s return, refund, and upgrade policies. Check to see if there are any additional features available such as free delivery, or setting the stone into a piece of jewelry. Don’t forget your favorite search engine where you can do a search on the seller to see if there are any negative reviews or comments. Don’t forget other agencies such as the BBB Online – they may have complaints listed as well.

Ask for a diamond grading report from an independent laboratory such as GIA, HRD, EGL or AGS. You should one of these reports before making a final decision. Finally, use a reputable escrow service for high dollar diamonds – preferably one that will have the diamond appraised while it is in their possession. Escrow services act as middlemen whereby the seller sends them the diamond and you send them the money. Once the escrow service has had the diamond appraised and everything is as per sales contract, they will ship the diamond to you and forward the payement to the seller. Using a reputable escrow service will ensure you receive a quality diamond and that you are not the victim of a scam.

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